Renowned marketer and entrepreneur Seth Godin’s Purple Cow describes how to transform your business by being remarkable. As a gym owner, how is your gym remarkable? Do you provide just another place to work out, or do you provide something more to your members so they feel like they’re a part of something, not just another key tag?
Purple Cow highlights the advantages of using unique concepts and programs. To translate that into creative fitness marketing, think of ways that you can add value to your members without breaking the bank. What kind of unique programs can you offer that will offer real value?
Weight loss challenges
A lot of members join a gym as part of their weight loss efforts. But they quit because they don’t see results or feel like they’re getting any support in their efforts. A weight loss challenge can give them the jump start they need and motivate them.
Planning is the key to a successful weight loss challenge. Think through your rules, how to ensure safe weight loss, and how to structure your prizes. There are tons of free resources on this site to help you get your challenge together. Get started by clicking the button below.
Event marketing
When people think of gyms and health clubs, they don’t usually think of events. This brings the “creative” into creative fitness marketing. Events you can hold include question and answer sessions with your trainers, complimentary group training sessions that give members a taste of what they can get by engaging the services of a trainer, and even member appreciation evenings where you serve healthy food from local restaurants.
Find the Purple Cow for your gym and reduce your attrition rate at the same time. Members that feel like they’re a part of a community do keep coming back – and they bring their friends too.