Most of your members quit coming to the club within six weeks. She’s not seeing results, doesn’t know how to work out effectively, feels isolated, and loses her motivation. With a 37% member attrition rate in the health club industry, keeping members motivated can go a long way toward keeping them as members. Part of that motivation comes from personal trainer marketing.
The trainers you already have can be a key part of your strategy to motivate members. They’re the ones working out with members, showing them how to build strength and reach their goals. They know the members well, and members that use the personal trainers know the value of having someone help them one-on-one. Leverage that engagement by making your personal trainers the center of your member community.
When trainers are actively involved in the member community, you offer your members something that other gyms typically don’t have: a sense of community to help them reach their goals. After all, how many gyms actually use personal trainer marketing — getting their trainers involved in member acquisition and retention — as a key part of their strategy?
Focus on motivating your members, and in the process, show them how your trainers can keep them motivated. As part of your personal trainer marketing strategy, set up group exercise sessions to motivate members. Some people may be nervous about working out alone, but if they can work out in a group and learn moves that will help them target specific muscle groups, like their arms or glutes, they may be more inclined to use a trainer in the future on a one-on-one basis.
Finally, think about holding weight loss challenges for your members. This will get your members motivated and working toward their goals, whether their goals are to lose 30 pounds, look great on the beach this summer, or be the envy at their high school reunions.
Keep your members motivated. Motivation is what will keep them coming back and even bringing friends and family to your facility.